STRATEGIC.
CREATIVE.
RESULTS.
FEATURED
SERVICES
STRATEGY
& PLANING
Tangible, actionable and insightful, our strategists will develop an effective blueprint for reaching your goals.
PRODUCTION
& CONTENT
With an authenic vantage point from within "the culture", our in-house production team is dedicated to delivering quality content across various mediums including social, video, and audio.
PAID
SOCIAL
Responsible for over $2M in ad spend, we specialize in building social ads that convert at scale. We lead with results and offer
first-class reporting.
MEDIA
PARTNERSHIPS
Long Tail acts a preferred strategic media partner a variety of properties including Black Enterprise, HBCU BUZZ, Genius and more.
MARKETING
Want to grow your newsletter audience? Sure thing!
Need an email funnel built for conversions? No problem.
Weekly newsletter copy? Got you. Long Tail will deliver on any email marketing need you have.
INFLUENCER
MARKETING
With a database of culturally relevant and engaging influencers, we work to secure the right people at the right price, for the right campaigns. Our authentic relationships allow us to make the process more effective and seamless.
OUR
STORY
Long Tail is a full-service digital media and marketing agency. We specialize in building strategic full-scale campaigns that drive tangible results.
Founded by marketing industry vet and music enthusiast Don Brown in 2020, we pride ourselves on removing the fog around digital marketing and aligning 100% with the needs of our partners.
In today's marketing landscape, you'll need more than a one trick pony to reach your goals. You need an effective game plan. You'll need things to work together, and you'll need a partner who has an in-depth understanding of how to help your business actually achieve and exceed your goals (especially on social).
That's where we come in. Real strategy. Real experience. Real results. With over 50 combined years of industry experience and a unique understanding of the digital landscape, we're able to put our clients in position to WIN, whatever their objectives may be.
LEADERSHIP TEAM
Donovan Brown
CEO and Founder
Dean Watkins
Growth Marketing Director and Co-Founder
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Michelle M. Burney
Head of Business Development
WHO WE'VE
WORKED WITH
THE WORK
GOAL
SOCIAL IMPRESSIONS
SOCIAL ENGAGEMENT
HASHTAG ENGAGEMENT
STRATEGY
INFLUENCERS
TWITTER PARTY
SOCIAL CONTEST
PREMIUM SOCIAL CONTENT
RESULTS
411.2M IMPRESSIONS
68M REACH
1.1M ENGAGEMENTS
The Client: AT&T
The Ask: Deliver, manage, and report on a full scale and dynamic social media strategy for AT&T’s 2021 #DreamInBlack campaign. Seed and amplify social conversation around the initiative.
Deliverables: Social media strategy, influencer management, content creation, copywriting, two Twitter parties, and analytics. 18 influencers booked. 150+ posts written, and 10 social videos created in one month.
GOAL
TICKET SALES
STRATEGY
HIGH-POWERED CREATIVE
EFFECTIVE AUDIENCE BUILDING
RETARGETTED SOCIAL ADS
RESULTS
22X RETURN ON AD SPEND
$250K+ IN TICKET REVENUE
15K+ EMAILS AT A $0.25 CPA
In early 2020, Long Tail was tapped to work on the FEED THE STREETZ TOUR: "Living Legendz" edition. The client? We Are Live Entertainment, a staple in the concert promotion business with over 50 years experience.
Though they had succeeded with radio and traditional media buys, we worked with W.A.L.E. to introduce their first ever paid social campaign. We produced a series of highly engaging videos and distributed them to them to local fans of the performing artists. We used a variety of creative from :07 second looping videos to long-form trailers and then retargeted engaged viewers and site visitors with the ads.
All of this lead to a tremendously succesfull campaign, delivering over $250K in ticket sales and a 22X return on the ad spend!
"Don and the team at Long Tail did a phenomenal job communicating their plan, and an even better job executing on it. We were very pleased with their services, and will continue to work with them."
- Lin M. Rowe,
Operations Director, We Are Live Ent.
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GOALS
EMAIL ACQUISITIONS
WEBSITE TRAFFIC
SOCIAL IMPRESSIONS
SOCIAL FOLLOWING
STRATEGY
GIVEAWAYS
PARTNERSHIPS
SOCIAL ADS
INFLUENCERS
RESULTS
+368% WEEKLY EMAILS
+35% SITE TRAFFIC
$0.01 CPC
+15% MONTHLY SOCIAL GROWTH
In 2019, Long Tail's leadership team worked with Blavity Inc's Travel Noire brand to provide a wholistic growth strategy. Our main KPI?
EMAILS!
We introduced the idea of socially supported, high-value giveaways. The giveaways resulted in emails and engagement for TN, as well as impressions for brand partners. We leveraged our owned platforms to promote the contests, and bolstered the campaigns with additional UGC content, as well as social ads. This approach led to a 368% increase in weekly newsletter subscribers and a scalable model for email acquisitions. In addition, the model created opportunities for branded content, organic social series, and social engagement.
We also managed social ad buying for article traffic. With adequate targeting, we were able to achieve a $0.01 cost per click on Facebook ads, accounting for an increase of 30% in weekly website traffic.
Lastly, we established a content sharing program with major urban and travel media outlets. Our social shares with Travel and Leisure, and iOne digital led to an 18% increase in weekly traffic for the brand.